Fahim Foysal

What are the types of SEO?

types of SEO

Table of Contents

In this article we will learn how many types of SEO? Search Engine Optimization, or SEO, basically has three types.

1. White Hat SEO

2. Gray Hat SEO

3. Black Hat SEO.

White Hat SEO

If you do SEO without breaking the guidelines or policies of the search engine, then this type of optimization is called White Hat SEO. The most crucial principle among these guidelines is designing the website for the visitor, not the search engine. Other tenets include backlinks, link popularity, keyword research, link building, etc. White Hat SEO can be called Ethical SEO.

Gray Hat SEO

The method between Black Hat SEO and White Hat SEO is called Gray Hat SEO. In this method, a website can be ranked within a few months. Generally, this method can be adopted in case of short-time business. However, this method is not effective in long-term business. During this period, the website with gray hat SEO can be caught if the search engine is updated. Again, the search engine removes those websites from the first page.

Black Hat SEO

It is the complete opposite of White Hat SEO, i.e., not optimizing according to the rules given by search engines is called White Hat SEO. Black hat SEO techniques include stuffing, clocking, invisible text, etc. It can be called unethical SEO.

According to the type of work, There are three types of SEO or search engine Optimization. They are:

  • On-page optimization.
  • Technical Optimization.
  • Off page optimization.

On-Page SEO Optimization

types of SEO , On page SEO

On-page SEO is optimizing a website’s internal aspects, i.e., arranging it according to search engine rules. Hence, the user likes your site and revisits it for any information. On-page SEO is essential in making an online business a brand. As an example of on-page SEO, let’s say you have a new mobile store; how is the color or decoration inside the store better, depending on the variety of mobiles, which type of mobile is better, and where to keep it, how to quickly attract the attention of the customer, etc. Determining the issues correctly. In more detail, on page SEO is a set of specific actions to give search engines an idea of ​​your website or business. On-page SEO of a website is based on certain factors. For example:

  • Keyword Optimization,
  • Meta description,
  • title tag,
  • Quality content,
  • image alter text,
  • internal link,
  • External links,
  • URL optimization, etc.

Technical SEO Optimization

types of SEO, Technical SEO

The work of technical SEO is to present the website well to the search engines. For example, how the search engine will see your site, what kind of information will be indexed, what rules you should follow, what should be corrected if there is a mistake, etc. These issues exist in technical SEO. For example:

  • Website Structure and Design
  • Page loading speed
  • Mobile usability
  • Sitemap and robots text file upload
  • SSL certificate
  • Fixed broken links
  • Keeping the crawl error-free
  • URL structure
  • Structured data
  • Thin content
  • Duplicate content
  • Canonical tags
  • 404 error-free
  • 301 redirect, etc.

Off-Page SEO Optimization

types of SEO, Off page SEO

Off-page SEO promotes your or your client’s websites online. That is, informing others that you have a website or business online. Off page SEO welcomes visitors and increases referrals by replacing or sharing your site’s link or URL on various websites. For example, let’s say a customer comes to your store to buy a particular mobile phone model, but you need to have that specific model and know the store next door has it. Then you tell the customer that there is a store next door. This entire process is also called backlinking, which is one of the ranking factors among various search engine ranking factors. For example:

  • Profile Backlink
  • Social Share
  • Social bookmarking
  • Forum Posting
  • Community Backlinks
  • Web 2.0
  • Directory listings
  • Guest posting, etc.

Location-based search engine optimization bifurcates into two distinct strategies, each tailored to harness the power of geographic targeting in its distinctive way.

  1. Local SEO
  2. Global or International SEO

Local SEO

types of SEO, Local SEO

Generally, any online business or website local to a specific country, city, or village is called a local business or website. And doing SEO for all these business campaigns is called Local SEO. One of the ways to know whether a website is local or global is the domain-level URL or site address. For example, if the domain name or site address is like this: tshop.com.bd, then it should be understood that it is a local business. The domain name or site address may often need to be specified. In that case, whether the website has given the address of a specific place should be seen. Again, it is known in language and various other ways.

Global or International SEO

types of SEO, Global SEO

The type of SEO done to develop or establish an international or global or global business online is called International SEO or Global SEO. The difference between local and international or global SEO is that local SEO can promote a company based on a specific location.

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