16 SERP Features (Search Engine Results Page)

SERP features are remarkable things. As a search engine optimizer, a person needs to have a clear understanding of the characteristics of search engine result page information. Below is a list of some of the features of SERP:

                                                                                                           Feature Snippet

One of the nicest features among SERP features is Feature Snippets. Here, the answer is brought from a page of Google, and much search-related information is presented. Google also prioritizes the top half of the page and places more clicks than organic results. These features are precious for understanding search intent and providing information. An SEO expert can quickly determine what is required to rank a website by analyzing the various search results on the first page of Google and Answer Box analysis.

                                                                                                                Knowledge Graph

The knowledge graph SERP features are amazing. When something is searched in Google, the page that will be shown on the right side of the search result is the Knowledge Graph. Search-related companies, people, and places are shown here. These data are collected from Google’s various data arrangements, Wikipedia pages, or various web pages of the company. Although optimizing these factors is not very easy, Google collects these factors from the data provided on multiple websites. Therefore, you must keep all the information on the website up-to-date and try to display the data as optimally as possible. Also, you have to make sure that all the information on the off-site is correct or not.

                                                                                                                  Knowledge Card

The knowledge card shows the data-related information. Google’s data collection and storage processes are essential for delivering valuable information to its users. These data are provided manually or by Google. There is an “Explore more” option.

                                                                                                              Local Pack

Businesses with local intent will be displayed in this search. Here, initially, three business listings and their ratings are displayed along with the name, address, and mobile number of the businesses. Here are options to find other companies. If you want, you can see other firms from here. As the world becomes increasingly mobile-centric, these components exert even greater influence over Google’s initial search results page, overshadowing their desktop counterparts.

                                                                                                                     Local Teaser

This is similar to local packs and is displayed as having local intent. Frequently, these features surface in searches linked to hotels and restaurants, displaying pertinent destinations on a map alongside crucial details such as operating hours, pricing, ratings, and visual snapshots. Knowing which properties appear in local searches is necessary, although it may only be relevant for some businesses.

                                                                                                                           Top Stories

Here, the news box features replacement and trading topics and timely information to be displayed. The results should be taken from Google’s new article. There should be an option to keep more information in the search, which will take the users to the Google News section. 

Most websites will be able to rank here by following Google’s news submission process. Primarily, it proves exceptionally beneficial for PR and various news outlets, making it imperative to consider AMP optimization when fine-tuning these attributes.

                                                                                                                         Video

Here, various videos are displayed as search results. Most of them are taken from YouTube or other video sources.

Features:

• Video thumbnails are also displayed here (mainly from YouTube).

• These attributes appear only for specific keywords according to the search intent.

• Usually, “how to,” tutorials, etc., are displayed for searches.

• There are traditionally three videos displayed here.

• Title, Description, Category/Tags, etc. YouTube video optimization has to be done.

                                                                                                                                Images

The images shown in the image thumbnail results are taken from various sources of Google. Google Image Search has a view all option to view more images. When doing image optimization, the following points should be kept in consideration:

Keywords should be included while giving file name and title.

To enhance accessibility, don’t forget to incorporate alt text within the description, and remember to compress or optimize the image size for better performance.

                                                                                                                      Tweets

Tweets are displayed in search results. It often appears for brand names or people’s names. Make sure your brand has Twitter activity. Although there is no direct SEO optimization to promote the brand, Twitter can be valuable for brand expansion and additional leverage in search engines.

                                                                                                                  People Also Asked

Related questions are referred to here. The algorithm suggests some queries based on related searches. It is displayed for query-based search, similar to the snippet feature. This feature is precious for understanding search intent. By analyzing this section, People Also Asked, you can find many beautiful targeted keywords, and you can quickly determine what people are typing and searching.

                                                                                                                 Related Search

This is usually shown at the bottom of the search results page. Google algorithm determines if it can be related. Nonetheless, this outcome frequently arises within the realm of competitive brands, products, or services, much to the chagrin of SEO professionals.

                                                                                                                 Search related to

These are shown at the bottom of the search results page. Google algorithm determines if it can be connected. From this vantage point, searchers have a convenient and clear view of their queries. When users can’t locate the information they seek, they persist in their search until they uncover what they need, making this quest a valuable window into their search.

                                                                                                                          Reviews

These are shown for almost all software, hotels, products, restaurants, recipes, and other searches. It appears below the Page URL and above the Page Description. Displaying Average Ratings not only lends an air of credibility through positive reviews but also serves as a highly effective strategy for boosting Click-through Rates (CTR). Add Schema Markup to review your site. You can encourage search results review features to appear.

                                                                                                                   Dictionary

Here, Google provides a definition directly, and translation, origin, etc., are added to expand the features with more information. Find out which keywords are showing definition properties. However, the chances of ranking in the top position could be a lot bigger.

                                                                                                                           Sitelinks

Sitelink features are precious for brands. Not only this, it helps users to find what brand they are looking for quickly. In this case, the brand can occupy additional space on the search result page. Incorporating Schema Markup data into your website can significantly enhance the visibility of your site links within search results.

                                                                                                                         Google Ads

Google Ads can be displayed both at the top and bottom of the search engine results page. Its elements include the headline, display, URL, description, and call to action. Given that this isn’t an organic outcome, it’s essential to take into account the rules and practices of search engine advertising.

                                                                                                                      Shopping Results 

Much akin to Google Ads, shopping results can comprise paid or sponsored listings, showcasing crucial details such as product names, prices, ratings, review counts, and accompanying links. SEO experts must stay informed about the positioning of specific products in search results, as it aids in gaining insights into user intent and effectively prioritizing primary keywords.